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Cultivating and Celebrating Fresh Talents.
The agency values individuality, cultivating a culture that nourishes talent - something wholesome, like a fresh loaf of artisanal bread.

Chi Wa, Cyrus, Isaac, Kris & Tyla for A. Society

Mark for PUMA

As Seen In

Our notable clients in the fashion sector include:

HBX NEW BALANCE SAMSUNG
PUMA UGG

Sonya for SONY

Chi Wa, Mark, Robin & Yip Tung for Ming’s Magazine

Yip Tung for Samsung x New Balance

Bake
About
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BAKE is a hybrid agency that specialises in managing models, artists and consulting for slow fashion and lifestyle brands.
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Talent Management
We develop and exclusively manage a diverse cast of models and talents as their mother agency. Everyone we represent is unique hence deploying a tailored strategy to strengthen their overall image.
Brand Management
We work with like-minded independent fashion and lifestyle brands looking to expand their presence in Asia. Representation intends to build brand equity through traditional and digital public relations. We also offer to oversee retail distribution and special projects as the development progresses.
Production Services
We have the resources and network to execute art direction, styling, casting, and production requirements for photoshoots and videos.
As a company that inherently celebrates individuality, we vouch to cast models, talents, and real people to strengthen a narrative while matching our client's aspirations.
Content Solution
Creating authentic content is what we live for. We work with small to medium-sized businesses to address their content deliverables, whether as a campaign or evergreen, with our expertise in production, art direction, fashion styling and copywriting.
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Acceleration amidst digitalisation makes people lose their inherited sensibilities and appreciation for the human touch. The name of our agency highlights the concept of individuality, something wholesome, like a fresh loaf of artisanal bread, with each talent and brand represented possessing raw and refined traits. By celebrating individuality, we want to bring something new and collaborative with our approach to business, like the adrenaline you get from anticipating a tray of baked goods straight from the oven - this rush that cannot be replicated.

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The Team

The core team comprises three members with a rich background in the arts and fashion fields of work.

Michael Cheung, Director

  • Michael has over 15 years of work experience within the fashion industry, predominantly in roles encompassing fashion styling, editorial writing, and marketing communications.
  • Mentored by editor-turned-milliner Awon Golding, fashion stylist and creative director Jolene Lin, and brand strategist Julie Man during pivotal points of his career.
  • He graduated with a Bachelor’s Degree in Visual Arts from Hong Kong Baptist University and pursued a Postgraduate Certificate in Fashion and Luxury Brand Management from Hong Kong University.

Team Members

Cissy Chan, Project Manager

  • Cissy is a working artist specialising in jewellery making and metalsmithing.
  • She graduated with a Bachelor's Degree in Visual Arts from Hong Kong Baptist University and studied in Taiwan to further her Contemporary Jewellery Art knowledge.
  • Assisted acclaimed multidisciplinary artist Leung Mee Ping's on her Hong Kong traditional crafts research project for 4 years and oversaw the artist's production schedule, exhibition setup, and administrative work during her tenure.

Andrew Li, Creative Marketing Executive

  • Andrew graduated from the Hong Kong Polytechnic University with a Bachelor’s in Digital Fashion and has previously studied at Hong Kong Design Institute on fashion branding and buying.
  • His breadth of fashion knowledge and insight comes from his past work experience, including marketing and design roles at local companies and working in retail for Vivienne Westwood.
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