Portfolio Highlights
From small and medium enterprises to advertising agencies:
Case Study: Miga Studio
The Italian eyewear brand Miga Studio employed us to produce several campaign shoots. To align with the brand’s architectural design codes, we made sure that we proposed a photographer who understood how to manipulate light to create a strong and defined mood. We chose models with angular facial features and unapologetic charm to propel the vision further.
Case Study: Jack Daniel’s
The whiskey giant Jack Daniel’s is investing more resources to reach a broader Asian audience. We wanted to create a dynamic community by casting a wide net of Asian faces, including Chinese of different backgrounds, South Korean and Thai. Beyond the surface, we wanted to employ talents that were confident and had an extroverted persona to create an authentic, high-energy picture.
Case Study: CL Yachts
The luxury yacht company preferred to use someone other than exclusively fashion models to front their campaign, as the specific talents tend to overpose. Our cast was a combination of an influencer, a yoga teacher, and a kid model to embody an affluent family spending a day at sea.
Case Study: Salio
We imposed a micro-influencer strategy encompassing fashion industry professionals, models and dancers to build the basis of the brand’s online community. Images speak louder than words; hence, our curation gravitated towards content creators with a consistent aesthetic and personal flair. Dancers and users with active lifestyles are suitable candidates for this activation as they value comfort and overall tactile experience.
Case Study: A. Society
We wanted to differentiate our PR strategy by diversifying our outreach to stylists and producers who are heavily involved with music. We see the importance of securing product placements in magazines, but the impact of videos, particularly music videos, is incomparable. Organic product placement in music videos can lift purchase intent and reach a new pool of potential consumers outside the expected proximity.
